Blooming
Bouquet
A spontaneous and surprising bouquet with a character that is both lively and tender.
Flowers, flowers and even more flowers!
Miss Dior Blooming Bouquet is an immediate pleasure, a declaration of love for life that seizes hold of you.
It is an emotion that embraces the senses without waiting, and reminds us that Miss Dior has the soul of a passionate woman.
When it appeared in 1947, Christian Dior had been dreaming of it as an antidote to greyness, and as a cry of joy after dark times. Since then, Miss Dior has remained intact, and essential in her project of beauty and happiness.
Blooming Bouquet represents the flowers she offers us in the vibrant spring of a renaissance.
The fragrance celebrates radiance, brandishing a lively force that makes its signature. An armful of wild flowers in bright pink, tender mauve and azure blue, provides a faceted bouquet in the colours of freedom.
It has the smile of a radiant Natalie Portman, captured in new images full of sunshine and fresh air.
With her arms wide open and a determined look in her eyes, confident and radiant against the background of a blue sky, Miss Dior tells us this beautiful truth: love is a bouquet.
Love is
in the air
What if love was like Miss Dior Blooming Bouquet? A moment suspended in time sees accords appear and mingle, revealing the obvious. The fragrance makes a declaration like love at first sight, like a beating heart and finally a story that lasts...
A Couture
Gesture
Ever more luxurious, the Miss Dior Blooming Bouquet bottle takes a light approach by reducing its glass weight, and chooses to follow Miss Dior Eau de Parfum by adorning itself with a new, signature couture bow.
A few centimetres of absolute virtuosity create a jacquard ribbon made in the secretive workshops of Maison Faure, one of the greatest French ribbon makers, established since 1864 in the Saint-Etienne region.
Love is
a bouquet,
with emotions blossoming
in the image
The sky is blue, so very blue. The flowers are beautiful and their colours explode in the powdery light. Natalie Portman looks us in the eyes, as beautiful as ever and convinced that: "Love is a Bouquet".
The radiant star is jubilant, embodying more than ever before the soul of a strong-willed and twirling Miss Dior who loves life.
Make It
Yours
The first fragrance of the House, Miss Dior is also the closest to the Haute Couture universe. Its bottle, with lines cut like a suit and a decorative fabric dagger bow, demonstrates this perfectly.
The Art
of Gifting
by Dior
The iconic white textured box stamped with the Dior name, tissue paper, a certificate of authenticity and a travel pouch, are all part of the careful wrapping protocol for the customized Miss Dior Blooming Bouquet, which gives the wearer an incomparable allure.
MY DIOR
ABC
Miss Dior Blooming Bouquet can now be given as a customized gift thanks to a lovely silver metal pin, inspired by Couture, to pin to the pretty, pastel shade jacquard bow. Two delicate grapevines can be chosen from the letters of the alphabet and Christian Dior's favorite motifs: the star, the heart and the bee.
So that Miss Dior is more than ever the symbol of happiness, love and a radiant spring.
Miss Dior Blooming Bouquet tells all this in a fragrance of contrasts, where the opening is as lively and decisive as love at first sight, which is announced by a vivid note of dapper and fruity sweet pea, enhanced by a hint of ever so slightly bitter zesty bergamot. This sparkling opening is like a charming smile, as devastating as the love that is established.
Then, it's time for a discovery and for the feelings that unfold, carried by a Damascena Rose as noble and faceted as a passionate declaration of love. Seen in all its beauty, it moves from the sweetness of a velvety petal through to the light fruit aromas that it generously reveals. It is combined with a sensual, round Peony that is seductive and fresh, heightened by an almost imperceptible hint of Patchouli. Barely there, it nevertheless has a binding presence, and adds spirit and shine to the flowers that reign over their kingdom. A radiant heart completes this moment of happiness in love, where everything amazes and delights the senses.
Finally, love settles down, in a soft veil of light musks. This protective conclusion is embodied by a transparent pink-hued jus, for a graceful caress that lengthens and lasts in the beauty of a long-term fragrance.
Woven from 368 threads, each centimetre of this precious bow contains no less than 12000 thread crossings. Developed over many months on traditional wooden looms, it was inspired by the flowers in Miss Dior's fragrance, which seem to soar at the ribbon maker's hands, free to land in abstract touches on their creation. This pastel, pointillist marvel matches the new couture label in every way, with Miss Dior framed subtly on a light, streamlined background.
As the proud heiress of Catherine Dior, Christian's beloved sister who not only inspired this mythical perfume but also passionately cultivated Grasse Roses, Natalie Portman brandishes the values of a fragrance turned manifesto. Courage and freedom, as well as love and youth, are the values the couturier-perfumer wanted to bring together in his first fragrance, to chase away the greyness of difficult times.
Filmed and photographed by Camilla Akrans, Natalie Portman is breathtakingly beautiful, intense and moving. Whether she is tying a Millefiori couture silk scarf at her wrist, or holding a bouquet of wild flowers tightly in her arms, she appears in all her strength. It is a call to life.
A MISS DIOR BLOOMING BOUQUET
JUST FOR YOU
Launched in 2022 for Miss Dior Eau de Parfum, the Make It Yours service provides exclusive customization options. In 2023, this exceptional service is now available for Miss Dior Blooming Bouquet, and is the perfect opportunity to have the two letters and the character of choice embroidered in black, pink or blue, on a guipure ribbon woven in pink and white, pink and black or blue and white.
Once tied, this couture ribbon, cut to fall precisely on the shoulders of the bottle, displays the name Miss Dior, and the chosen embroidery.
Keen to work only with houses that have undisputed and expert craftsmanship, Dior invited Maison Potencier to create the embroidery together with them. Present for five generations in their studios in northern France, Maison Potencier have mastered the delicate art of guipure to perfection. This art form is used to create the bow for every bottle of Miss Dior Blooming Bouquet, whose pattern is composed of 27,512 stitches sewn by an artisan.
The final exclusive element of Make It Yours is the choice of a Miss Dior label from among three available colours: pink, silver or blue.
Miss Dior Blooming Bouquet then becomes a perfume just for oneself.
THE ART OF GIFTING BY DIOR
Gifting Miss Dior Blooming Bouquet is a declaration of love to the whirlwind of life. It is also a floral embrace. Its bouquet of freshly blossoming flowers opens on effusive notes of bergamot and sweet pea, softened by a duo of Damascena rose and peony, as well as ethereal white musk notes.
It is a made-to-measure gift symbolising love and generosity, by Parfums Christian Dior.
Miss Dior Blooming Bouquet Make It Yours: a customization service for the purchase of a Miss Dior Blooming Bouquet fragrance. Available in boutiques and at Dior.com.
